One factor that can have a major impact on your printing costs is the actual paper (often referred to as “paper stock”) on which your magazine will be printed. All paper stock is definitely not created equal, so having some background will help you make the right choice.

A number of different factors go into determining the right paper stock for your publication, all of which have to be balanced against budgetary requirements and the preferences of your intended audience. For example, for a high-end magazine with a more sophisticated look and feel, a heavier, higher-quality paper stock might be more appropriate. In contrast, a lighter, thinner paper stock is generally sufficient for mass-market, general interest magazines.

Print specialists often use numerical values (e.g., “40-pound,” “60-pound,” etc.) to refer to paper weight. In general, a smaller number refers to a lighter, thinner paper stock. You also may hear terms like “text” or “cover” stock, which refer to the type of paper and its intended use. All of this can be daunting when visualizing what a “60-pound text stock” would look and feel like in a printed, finished product. And rightly so.

Let us help you select the perfect paper for your project.

H/t: Picante Interactive

This article is part of our series on paper selection. Each week we will share our favorite snippets of articles related to all things print.

The big question when it comes to color in printing is: four color process or spot color? The answer to this question often-times determines how the job is printed, but it also determines how your files is built in the first place. So how do you know which is right for you; process or spot? To know the answer to that question, you must first understand the difference between four color process (CMYK) and spot color.

What's the Difference?

Four color process is the most familiar type of printing. Many in-home printers use four color process, and both digital and offset printers can use four color process as well. Four color process involves four colors (cyan, magenta, yellow, and black) being laid down on paper in a dot pattern that, if done right, translates to a full spectrum of color to the human eye. A great way to see and understand this process is to look at a newspaper, where the dots are large enough to be seen individually.

Spot color is different from four color process in that each color is individual, mixed separately before being used for printing. The most well-known standard for spot colors is the Pantone Matching System. You can find a spot color is almost every color imaginable, as well as specialty colors including metallic and neon.

Additional Pointers

Four Color

Four color process is the only way to print full color images. Spot colors cannot capture the full spectrum of color.

Solid areas of certain colors can be difficult to match and maintain consistency with four color process, because dots of different colors are being used. This is a situation where the purity of a spot color may be most appropriate.

Thin lines are difficult to print with a four color process, because of the use of dot patterns. The lines can appear jagged or uneven.

Printing small items digitally, with four color process, is often the most economical, especially for short-runs or small items.

Spot Color

Solid colors are best for brand materials because they will produce the most consistent colors across lots of media.

Because spot colors are specialized, you are limited on the number of colors that can be used on a press, and thus the number of colors in the project itself.

Spot colors can produce brighter and more unique colors than four color process.

Spot colors cannot typically be printed on a digital printer, which makes their cost higher in some situations, but if less than four colors are used on an offset press, the price can be comparable to four color process.

H/T: PaperSpecs